Lucy Furnival
Managing DirectorLucy Furnival is Managing Director at Bluebay.
Responsible for overseeing national operation, Lucy is leading the business through its next phase of growth. She brings with her a wealth of industry experience, having previously held senior positions at ACS Stainless Steel, Hilti, SIG PLC, and Speedy Hire.
Emma Ward
Commercial Director
Kathy Wheater-Ayre
Marketing DirectorKathy Wheater-Ayre Bluebay’s Marketing Director with responsibility for Digital and Communication strategy and implementation.
With over 35 years’ experience her career spans the Atlantic specialising in marketing, brand management and creative strategy. Kathy has built a career around blending traditional industries with next‑generation innovation.
In her role as Marketing Director at Bluebay, she champions technology-driven transformation, supporting the adoption of smarter, more sustainable infrastructure solutions.
Known for her strategic thinking and people-first leadership style, Kathy is passionate about developing teams, accelerating digital capability, and future-proofing the specialist building industry.
Tom White
Head of OperationsTom White is an accomplished operations leader with more than 15 years of branch management experience and extensive expertise within the builder’s merchant sector. He has a proven track record of leading high‑performing, multi‑million‑pound operations, driving strategic growth, operational efficiency, and commercial performance across complex, fast‑paced environments.
As Head of Operations for Bluebay, Tom specialises in operational excellence, process optimisation, governance, health & safety compliance, customer experience, and continuous improvement. He is recognised for implementing streamlined systems, strengthening operational standards, and enhancing productivity across diverse teams and sites.
A people‑centric leader, Tom is deeply committed to colleague engagement, leadership development, and building high‑trust, high‑performance cultures. He believes that empowered, motivated teams deliver the strongest results, and he is dedicated to creating an environment where individuals can thrive, innovate, and perform at their best.
Laura Beveridge
Head of TechnicalA Certified Surveyor in Structural Waterproofing Surveyor (CSSW) with multiple professional accreditations, Laura joins Bluebay at a pivotal point in its growth. Her career spans senior roles at Project Four Building Safety Experts, where she served as Head of Quality and Compliance. Laura has also held roles at Visqueen and Fosroc, giving her a rare, end-to-end understanding of product manufacture, specification, distribution and on-site delivery.