Lucy Furnival
Managing DirectorLucy Furnival is Managing Director at Bluebay.
Responsible for overseeing national operation, Lucy is leading the business through its next phase of growth. She brings with her a wealth of industry experience, having previously held senior positions at ACS Stainless Steel, Hilti, SIG PLC, and Speedy Hire.
Emma Ward
Sales & Commercial DirectorEmma Ward is a highly experienced commercial leader with over 25 years in the merchant sector. She began her career at W T Burdens before progressing through Frazer’s and Keyline, moving from internal sales into senior leadership roles.
Emma went on to become Business Development Director at Keyline, where she made history as the first female to reach board level in the company’s 70-year history.
Her career has spanned sales, operations, and supply chain, including roles as Head of National Sales and Housebuilders and Head of Supply Chain for civils and lintels. A pivotal moment came when redundancy led her to establish her own consultancy, giving her valuable insight from a customer perspective.
Emma joined BlueBay attracted by its independent, close-knit culture, female leadership, and strong growth ambitions, valuing the opportunity to bring her authentic, down-to-earth approach to the business.
Tom White
Head of OperationsTom White is an accomplished operations leader with more than 15 years of branch management experience and extensive expertise within the builder’s merchant sector. He has a proven track record of leading high‑performing, multi‑million‑pound operations, driving strategic growth, operational efficiency, and commercial performance across complex, fast‑paced environments.
As Head of Operations for Bluebay, Tom specialises in operational excellence, process optimisation, governance, health & safety compliance, customer experience, and continuous improvement. He is recognised for implementing streamlined systems, strengthening operational standards, and enhancing productivity across diverse teams and sites.
A people‑centric leader, Tom is deeply committed to colleague engagement, leadership development, and building high‑trust, high‑performance cultures. He believes that empowered, motivated teams deliver the strongest results, and he is dedicated to creating an environment where individuals can thrive, innovate, and perform at their best.
Shaun Lewis
Head of FinanceShaun Lewis brings over 12 years of finance experience, including 8 years post-qualification as an ACCA professional.
His career spans a variety of industries, including pharmaceuticals, television production, and video gaming providing him with a broad and commercially focused perspective. Prior to joining Bluebay, Shaun was Head of Finance, Sales and Operations at Wales Interactive, where he led finance, HR, operations, and commercial strategy.
His diverse career path has enabled him to develop a strong blend of technical expertise and strategic insight. Notable achievements include supporting a period of significant business growth, securing a multi-million-dollar licensing deal, leading over £2 million of investment into new development projects, and contributing to the launch of a new publishing division.
Shaun joined Bluebay to apply his commercial finance expertise in a new environment, inspired by the company’s ambitious vision and the opportunity to play a key role in continued growth.
Kathy Wheater-Ayre
Head of MarketingKathy Wheater-Ayre Bluebay’s Marketing Director with responsibility for Digital and Communication strategy and implementation.
With over 35 years’ experience her career spans the Atlantic specialising in marketing, brand management and creative strategy. Kathy has built a career around blending traditional industries with next‑generation innovation.
In her role as Marketing Director at Bluebay, she champions technology-driven transformation, supporting the adoption of smarter, more sustainable infrastructure solutions.
Known for her strategic thinking and people-first leadership style, Kathy is passionate about developing teams, accelerating digital capability, and future-proofing the specialist building industry.
Danny De Freitas
HR ManagerDanny brings over five years of experience across HR and leadership roles, with a career shaped by a genuine passion for people. He combines hands-on leadership with a people-first approach to HR, focusing on organisational development, employee engagement, and building positive, high-performing workplace cultures.
Throughout his career, Danny has been dedicated to creating environments where individuals feel supported, valued, and empowered to succeed. His approach centres on fostering strong team dynamics and driving initiatives that enable both people and businesses to thrive.
Danny was particularly drawn to BlueBay due to its strong emphasis on culture, growth, and commitment to inclusivity. These values closely align with his own, and he is passionate about contributing to an environment where everyone has the opportunity to develop and perform at their best.