Lucy Furnival
Managing DirectorAs Managing Director, Lucy is responsible for defining and delivering the company's strategic vision, leading sustainable growth and ensuring Bluebay continues to evolve in line with the needs of its customers and the markets it serves.
With a strong commercial mindset and a clear focus on long-term value creation, Lucy plays a pivotal role in shaping Bluebay's growth strategy, expanding its geographic footprint, strengthening customer relationships and developing a business model built around service, expertise and operational excellence.
Her leadership focuses on identifying opportunities for growth, investing in people, infrastructure and technology whilst ensuring Bluebay remains a trusted partner to customers across the construction, civils, utilities and infrastructure sectors. From branch expansion and market development to supply chain optimisation and customer experience, Lucy is committed to building a business that delivers both immediate value and long-term success.
A passionate advocate for continuous improvement, Lucy believes that sustainable growth is driven by strong relationships, empowered teams and a customer-first culture. Her strategic approach combines commercial agility with a clear understanding of industry trends, enabling Bluebay to adapt, innovate and invest with confidence.
Under her leadership, Bluebay continues to strengthen its position within the market, delivering growth through local investment, technical expertise, exceptional service and a commitment to supporting customers at every stage of their projects.
Emma Ward
Sales & Commercial DirectorAs Sales & Commercial Director, Emma is responsible for driving the company's commercial strategy, customer engagement and sustainable business growth across the UK.
With a reputation for building strong, lasting relationships, Emma's leadership is defined by her unwavering commitment to customers, colleagues and supplier partners. She believes that long-term success is built on trust, accountability and consistently delivering on promises, ensuring Bluebay remains a dependable partner to businesses operating across the construction, civils, utilities, and infrastructure sectors.
Emma plays a key role in shaping Bluebay's commercial direction, leading sales performance, market development and customer experience initiatives. Her focus is centred on understanding customer needs, creating value through service and expertise and fostering a culture where commitment, collaboration and responsiveness are at the heart of every interaction.
Passionate about people and performance, Emma is dedicated to developing high-performing teams that share Bluebay's customer-first approach. She works closely with customers, suppliers and colleagues to strengthen partnerships, identify opportunities, and deliver solutions that support project success.
Through her commitment to operational excellence and relationship-driven leadership, Emma continues to play a pivotal role in Bluebay's growth, helping to build a business recognised for its service, reliability and dedication to exceeding customer expectations.
Tom White
Head of OperationsAs Head of Operations, Tom is responsible for leading the company's operational strategy, ensuring the efficient movement of products, resources and services across the business to support customers nationwide.
With a strong focus on efficiency, performance and continuous improvement, Tom plays a critical role in optimising Bluebay's operational infrastructure, from warehousing and logistics to stock management and branch operations. His approach centres on creating streamlined processes that deliver maximum value, enabling Bluebay to respond quickly to customer requirements while maintaining high standards of service and reliability.
Tom is passionate about developing operational excellence through smart planning, effective resource management and data-driven decision-making. He works closely with teams across the business to identify opportunities for improvement, enhance productivity and ensure Bluebay's operations remain scalable as the company continues to grow.
His leadership is driven by the belief that efficiency is about creating consistent, dependable processes that improve customer outcomes, support colleagues and strengthen the overall performance of the business.
By combining operational expertise with a commitment to innovation and continuous improvement, Tom helps ensure Bluebay delivers the right products, to the right place, at the right time. His focus on efficiency and execution continues to support the company's growth, investment ambitions and reputation for exceptional customer service across the construction, civils, utilities and infrastructure sectors.
Shaun Lewis
Head of FinanceAs Head of Finance, Shaun is responsible for leading the company's financial strategy, governance and performance management, ensuring the business remains financially strong and well-positioned to support its ambitious growth plans.
With a focus on accountability, transparency and financial discipline, Shaun plays a critical role in providing the insights and controls that underpin effective decision-making across the business. He is committed to ensuring Bluebay operates with robust financial governance while maintaining the agility required to support a fast-growing organisation.
Shaun oversees all aspects of financial planning, reporting, budgeting, cash flow management and risk control, aligning financial performance with strategic objectives. His analytical approach and attention to detail help ensure investments are made responsibly and opportunities are evaluated through a lens of long-term sustainability and value creation.
A strong advocate for ownership and accountability at every level, Shaun believes that clear financial visibility and disciplined decision-making are fundamental to business success. He works collaboratively across the organisation to foster a culture where performance is measured, responsibilities are understood and commitments are delivered.
Through his leadership, Shaun helps provide the financial stability, insight and accountability that enable Bluebay to invest confidently in its people, customers, infrastructure and future growth, supporting the company's continued success across the construction, civils, utilities and infrastructure sectors.
Kathy Wheater-Ayre
Head of MarketingAs Head of Marketing, Kathy Wheater-Ayre leads the company's marketing strategy, brand development and communications, helping to drive growth, strengthen customer engagement and enhance Bluebay's position within the construction, civils, utilities and infrastructure sectors.
With a passion for innovation, creativity and continuous improvement, Kathy is focused on ensuring Bluebay remains relevant, dynamic and responsive in an evolving marketplace. She believes that successful marketing is about more than promoting products, it's about creating meaningful experiences, embracing new technologies and identifying innovative ways to deliver value.
Kathy is responsible for developing and implementing marketing strategies that support the company's commercial objectives while elevating the Bluebay brand. She oversees all aspects of brand positioning, content creation, campaigns, events and market engagement, ensuring a consistent and impactful presence across all channels.
Alongside her marketing responsibilities, Kathy leads the company's digital growth strategy, managing Bluebay's digital platforms and driving initiatives that enhance customer interaction, online visibility and business performance. From website development and digital marketing to social media, she is committed to leveraging innovation to strengthen customer engagement and support long-term growth.
A strong advocate of collaboration and forward-thinking approaches, Kathy works closely with teams across the business to ensure marketing supports every stage of the customer journey. Her experience allows her to combine strategic thinking with creative execution, connecting customers, suppliers and colleagues through compelling and authentic communications.
Through her focus on innovation, digital transformation and brand development, Kathy plays a key role in shaping Bluebay's future, helping build a modern, customer-focused business recognised for its expertise, service and commitment to continuous improvement.
Danny De Freitas
HR ManagerAs HR Manager, Danny De Freitas is responsible for leading the company's people strategy, ensuring Bluebay continues to attract, develop and retain talented individuals who contribute to the business's ongoing success.
With a strong focus on culture, engagement and people development, Danny is passionate about creating an environment where colleagues feel valued, supported and empowered to perform at their best. He believes that a strong company culture is the foundation of a successful business, driving collaboration, accountability, wellbeing and long-term performance.
Danny oversees all aspects of human resources, including recruitment, talent development, employee relations, performance management and organisational development. As part of the Leadership Team he works closely with colleagues across the business to ensure Bluebay's values are embedded throughout the organisation and reflected in every stage of the employee experience.
His approach centres on building a positive, inclusive workplace culture where individuals are encouraged to grow, contribute and take pride in their role within the company. By fostering open communication, recognising achievement and supporting professional development, Danny helps create an environment where both people and the business can thrive.
As Bluebay continues to expand, Danny plays a key role in shaping the organisation's future workforce, ensuring the company remains a great place to work while supporting its ambitious growth plans. Through his commitment to culture, employee engagement and continuous improvement, he helps strengthen the people-focused approach that sits at the heart of Bluebay's success.
Danny's leadership helps ensure Bluebay remains not only a trusted partner for customers but also an employer of choice, built on strong values, shared purpose and a culture that empowers its people to succeed.